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Oct 13 Amazon.com Inc said it would
hire more than 120,000 seasonal workers in the United States for
the holiday season, 20 percent more than last year, highlighting
the growing threat the e-commerce giant poses to traditional
U.S. retailers such as Macy's Inc, Target Corp
and Kohl's Corp have said they plan to hire fewer
temporary workers or to keep seasonal employment levels little
changed this holiday season.
More than 14,000 seasonal positions were transitioned to
regular, full-time roles after the holidays last year, and the
company expects to increase that number this year, Amazon said
The U.S. National Retail Federation earlier this month
forecast a 3.6 percent rise in holiday sales this year, with
online sales expected to climb 7 percent to 10 percent.
U.S. brick-and-mortar retailers' biggest challenge in recent
years has been tackling the growth of online retailers,
specially Amazon, which offer the same products at lower prices
and have made shopping more convenient.
They are also keeping sales expectations and inventories low
- and hiring light - ahead of the holiday season to avoid a
repeat of last year, when unusually warm weather hit sales and
piled up unsold goods.
(Reporting by Subrat Patnaik and Abhijith Ganapavaram in
Bengaluru; Editing by Sriraj Kalluvila)