| LOS ANGELES, April 24
LOS ANGELES, April 24 Apple Inc's Apple
Music has delayed the release of its first original video
series, an adaptation of comedian James Corden's popular
"Carpool Karaoke" segment, the company said.
At the Code Media conference in February, Apple said the
show would debut in April and be available only to Apple Music
subscribers. Apple's senior vice president of internet software
and services, Eddy Cue, showed a trailer for the series
featuring celebrities such as Will Smith, John Legend, Ariana
Grande and Alicia Keys.
A premiere party for "Carpool Karaoke" scheduled for March
in Los Angeles was postponed without explanation days before it
was to take place. This week, the company again postponed its
launch party, which had been rescheduled for Monday.
Apple, a company known for its precisely coordinated product
launches, declined to explain the delays, but said in a
statement that "Carpool Karaoke: The Series will premiere on
Apple Music later this year."
The series is an adaptation of a segment than runs during
CBS' "The Late Late Show with James Corden" and sees him driving
with a celebrity and singing a medley of songs.
A representative for CBS Television Studios said in an email
on Monday: "We're excited about our 'Carpool Karaoke' for Apple
Music, and look forward to everyone seeing it later this year."
In January, Corden told reporters at a Television Critics
Association panel that he was "incredibly proud" that it would
be Apple Music's first show.
Launched in mid-2015, Apple Music has struggled to gain
traction. The company said that the service, which sells for
$9.99 a month and is heavily promoted to iPhone users, had 20
million subscribers at the end of 2016.
Rival streaming platform Spotify, which offers both a free
version and a $9.99 monthly subscription, said in March it had
50 million subscribers.
Apple Music has primarily offered streaming music to its
subscribers, but hoped additional exclusive video content would
lure new customers.
Apple has said that each of the 16 half-hour episodes it is
planning of "Carpool Karaoke" would pair two celebrities
spending the day driving around together.
Apple Music has also announced plans for a reality show,
"Planet of the Apps," which Cue said was due this spring.
(Additional reporting by Stephen Nellis and Lisa Richwine;
Editing by Sue Horton and Peter Cooney)