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BRIEF-1-800-FLOWERS.COM to sell its Fannie May Confections unit to Ferrero

March 15 1-800-flowers.Com Inc

* 1-800-FLOWERS.COM, Inc. announces the signing of a definitive agreement to sell its Fannie May Confections Brands, Inc. business to Ferrero International S.A. for $115.0 million

* 1-800-FLOWERS.COM Inc - deal for $115.0 million in cash

* 1-800-FLOWERS.COM - signing of a definitive agreement under which Ferrero will acquire all outstanding equity of Fannie May Confections Brands Inc

* 1-800-FLOWERS.COM Inc - transaction will further "strengthen" balance sheet while concurrently reducing working capital requirements in business model Source text for Eikon: Further company coverage:

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