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BRIEF-Ebay Advertising says announcing a shift in advertising strategy

March 16 Ebay Inc

* Ebay Advertising - announcing a shift in advertising strategy to focus on first-party data and offerings

* Ebay Advertising - building direct ad sales team, focused on developing commerce partnerships with global brands

* Ebay Advertising - 48% increase in number of advertising customers acquired in 2016 Source text for Eikon: Further company coverage:

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