March 23 U.S. healthcare conglomerate Johnson &
Johnson became the latest company to suspend all digital
advertising on Google's YouTube, over concerns that its ads may
have appeared on channels that broadcast offensive videos.
Wireless carriers Verizon and AT&T said on
Wednesday they would suspend digital ads on YouTube, joining a
list of well-known British brands such as retailer Marks and
Spencer Group Plc deserting Alphabet Inc's
Google has come under intense scrutiny for ads appearing
alongside videos on YouTube carrying homophobic or anti-Semitic
messages. The company on Tuesday vowed an overhaul of its
Control over online ad placement has become a hot button for
advertisers, with social networks and news aggregators coming
under fire during and after the U.S. presidential election for
spreading so-called fake news reports.
Advertisers have also sought to avoid having their brands
appear beside content that they categorize as hate speech.
J&J said on Thursday it wanted to ensure that its product
advertising did not appear on channels that promote "offensive
YouTube has been a key driver of growth for Google as its
traditional business of search advertising matures. Google's net
ad revenue worldwide from YouTube was $5.58 billion last year,
according to New York-based research firm eMarketer.
YouTube was not immediately available for comment.
(Reporting by Natalie Grover in Bengaluru; Editing by Sai
Sachin Ravikumar and Saumyadeb Chakrabarty)