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BRIEF-Canada's Amaya, Britain's William Hill confirm potential merger talks

Oct 10 William Hill Plc

* William hill plc - response to press speculation

* Response to press speculation

* Note recent press speculation and confirm that they are in discussions regarding a potential all share merger of equals

* Over recent months, board of William Hill has been evaluating options to accelerate William Hill's strategy of increasing diversification by growing its digital and international businesses

* Amaya has been undertaking a review of its strategic alternatives since february 2016

* William Hill pl- potential merger would be consistent with strategic objectives of both william hill and amaya and would create a clear international leader across online sports betting, poker and casino

* Discussions are ongoing and there can be no certainty that an agreement will be reached.

* Potential merger would be classified as a reverse takeover under listing rules of financial conduct authority and is not subject to city code on takeovers and mergers Source text for Eikon: Further company coverage:

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