BEIJING, April 25 Netflix is to
introduce original content in China in a licensing deal with
local video streaming service iQiyi.com, the U.S. company said
Netflix has struggled to break into the Chinese market,
where streaming services are subject to strict data storage
regulations and foreign films and television are routinely
Content air times will parallel other regions, a spokeswoman
said, who declined to say comment further on the tie-up.
Netflix has played down the possibility of its entry into
China in the past year despite its otherwise rapid global
In October co-founder and Chief Executive Reed Hastings said
that prospects for a direct streaming service in the country
were slim, and the firm had made no progress in obtaining
iQiyi.com is one of China's largest streaming services and
is backed by search giant Baidu Inc. In February it
raised 1.53 billion to take on local rivals in a hotly contested
This month Netflix forecast a global increase of 3.2 million
subscribers in the second quarter, far outpacing analysts'
estimates of nearly 2.4 million.
(Reporting by Cate Cadell)