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LONDON, March 31 Philip Morris International
said on Friday it has applied for pre-market approval of
its iQOS heated tobacco product with the U.S. Food and Drug
The world's largest international tobacco maker, owner of
the Marlboro brand, said that if the FDA grants its request, its
U.S. affiliate, Altria Group, would be responsible for
selling the device in the United States through a licensing
The device heats tobacco enough to create a vapour without
burning it, which the company believes makes it less harmful
It has so far sold more than 3 million iQOS devices in
Japan. It began nationwide sales there in April last year after
test marketing in major cities.
Philip Morris had stated that it planned to submit the U.S.
approval application during the first quarter of 2017.
(Reporting by Martinne Geller; Editing by Greg Mahlich)