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Sky and Virgin Media join-up in targeted TV advertising
2017年6月15日 / 早上6点21分 / 1 个月前

Sky and Virgin Media join-up in targeted TV advertising

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LONDON, June 15 (Reuters) - British pay-TV rivals Sky and Liberty Global's Virgin Media said on Thursday they would work together to offer advertisers targeted access to more than 30 million TV viewers in the UK and Ireland.

The partnership, which covers both broadcast and video on demand (VOD) advertising, will make use of Sky's AdSmart targeted advertising platform as well as Liberty Global's technology, Sky said. (Reporting by Paul Sandle, editing by James Davey)

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