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Southwest Airlines cuts outlook for key revenue measure

March 10 Southwest Airlines Co cut its forecast for a key revenue measure on Friday, citing "unexpected softness" in demand for last-minute flight bookings in the second half of February.

The No. 4 airline by passenger traffic said it expects first-quarter operating unit revenue to fall in the 2-3 percent range, compared with its previous forecast of flat to down 1 percent.

Unit revenue compares sales to the number of seats an airline flies and how far it flies them. (Reporting by Ankit Ajmera in Bengaluru; Editing by Saumyadeb Chakrabarty)

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