LOS ANGELES, March 30 Starbucks Corp
will open a dedicated mobile order and pay store next week in
its Seattle headquarters building as it tests how to best serve
convenience-oriented customers, the company said in a letter to
employees on Thursday.
The coffee chain has been looking for ways to ease
bottlenecks at cafe drink delivery stations, which suffered
peak-hour backups due to a pileup of mobile drink orders.
Starbucks' headquarters has two cafes that serve the more
than 5,000 company employees who work there. One of those cafes,
which is available only to company employees, is among its top
three stores in the United States for mobile ordering.
Mobile orders from the building will be routed to the new
store, which will have a large window where customers can pick
up drinks and see them being made.
This fall, Starbucks also will convert an existing cafe in
the building into the first of its new, premium Reserve stores.
That store is open to the public. A second Reserve store is
slated to open soon after in Chicago.
(Reporting by Lisa Baertlein in Los Angeles; Editing by Matthew