(Adds comments from Televisa executive)
MEXICO CITY Oct 5 Mexican broadcaster Televisa
said on Wednesday it had signed content distribution deals with
NBCUniversal and its Spanish-language unit Telemundo to expand
its selection of films and series, boosting its recently
launched streaming video service.
Televisa said the accord with NBCUniversal International
Distribution included expanding Televisa's existing
contract for free-to-air television, as well as content for its
streaming video service, blim, which competes with rivals such
The content for blim, which launched in March, would include
films and series, the company said in a statement.
"The game is content," Bruce Boren, vice president of
Televisa Networks and who oversees blim, said in an interview.
Boren said it was too early to say what sort of market share
blim could secure, but said he had been "positively surprised"
by the performance of its new content.
In 12 to 18 months, he said, the company would have a better
sense of how it could compete in the market against the likes of
Netflix, which he called "the old big player."
Future deals for blim content would seek to ensure that it
gave Televisa "all rights for all platforms at least for a
substantial period of time," Boren added.
The Telemundo deal is for blim only and covers series such
as telenovela "El Senor de los Cielos" ("The Lord of the
Skies"), for which it had exclusive subscription video-on-demand
rights in Latin America for the fourth season, Televisa said.
The Mexican company said the deals for Mexico and Latin
America were for a "number of years," though Boren said Televisa
was not at liberty to say for how many.
(Reporting by Mexico City Newsroom; Editing by Alan Crosby and