LOS ANGELES, March 22 Former executives from
Walt Disney Co and Viacom Inc's Nickelodeon
network will lead a new media company created to provide video
content for children ages 2 to 11, executives announced on
The company called Pocketwatch aims to reach kids who are
growing up watching more video on mobile platforms than on
traditional television, said founder and CEO Chris Williams, a
former executive at Disney's Maker Studios unit.
Pocketwatch will create and distribute short videos for
platforms such as Alphabet Inc's YouTube as well as
long-format series or movies intended for streaming services and
other outlets, Williams said in an interview.
Albie Hecht, who developed hits such as "Dora the Explorer"
and "SpongeBob Squarepants" at Nickelodeon, joined Pocketwatch
as chief content officer. The company aims to produce new
franchises for the "click and swipe generation," a group that
discovers characters through digital videos or online viral
trends such as memes and gifs, Hecht said.
Third Wave Digital led a $6 million funding round to launch
Pocketwatch. Investors include prominent Hollywood figures such
as CBS Corp CEO Leslie Moonves and actor Robert Downey
(Reporting by Lisa Richwine; Editing by Sandra Maler)