Mobile app firm AppLovin to buy Berlin-based startup Adjust

Feb 3 (Reuters) - Mobile app company AppLovin Corp has agreed to buy Berlin-based startup Adjust to expand its technology platform ahead of an expected initial public offering (IPO) later this year.

The financial terms of the deals were not disclosed in AppLovin’s statement on Thursday.

Adjust, founded in 2012, makes tools that measure audience and prevent fraud in mobile advertising. It counts SoundCloud, Rakuten, and Tencent Holdings among its customers.

The German company is the latest addition to AppLovin's portfolio, which also includes gaming studios Machine Zone, Belka Games, PeopleFun and Firecraft Studios. (

Reuters had reported in October that KKR & Co Inc backed AppLovin had hired Morgan Stanley to lead preparations for an IPO which could come early in 2021, citing sources. (Reporting by Tiyashi Datta in Bengaluru; Editing by Aditya Soni)