(Adds details, compares with estimates)
March 17 (Reuters) - Canadian convenience store operator Alimentation Couche-Tard Inc beat quarterly revenue and profit estimates on Tuesday, helped by higher fuel sales in the United States and improved merchandise at its stores.
To gain market share in a competitive retail environment, the Laval, Quebec-based company has been launching digital initiatives, such as its Easy Pay loyalty program, and adding coffee machines and hot dog offers across stores.
The company, which also owns Circle K convenience stores, has been relying on its upsell platform, in which the customer is prompted with new offers on a screen at the checkout.
Revenue from Couche-Tard's merchandise and services segment that sells fresh food and offers car wash services rose 2.6% to $4.3 billion.
Chief Executive Officer Brian Hannasch said the company saw positive trends in its U.S. fuel business with steady same-store fuel volumes.
Fuel revenue in the United States, its biggest market, rose 4.7% to $8.10 billion and in Canada increased 3.3% to $1.42 billion. However, in Europe it fell 3% to $2.32 billion.
Net income attributable to the company rose 7.8% to $659.9 million, or 59 cents per share, in the third quarter ended Feb. 2.
Excluding items, the company earned 52 cents per share, beating analysts' estimate by 8 cents.
Total revenue rose to $16.60 billion from $16.52 billion, beating the average analyst estimate of $16.43 billion, according to IBES data from Refinitiv. (Reporting by Nivedita Balu in Bengaluru; Editing by Maju Samuel)