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UPDATE 2-Britain's Boohoo swoops for last Arcadia brands

* In talks to buy Dorothy Perkins, Wallis and Burton brands

* ASOS in talks to buy Arcadia’s prized Topshop brand

* Boohoo move follows purchase of Debenhams brand

* Boohoo shares up 1.5% (Adds detail, analyst comment, shares)

LONDON, Jan 29 (Reuters) - British online fashion retailer Boohoo has entered exclusive talks with the administrators of Philip Green’s collapsed Arcadia group over the purchase of the Dorothy Perkins, Wallis and Burton brands, threatening thousands more high street jobs.

A deal for the three brands, which would not include its stores and staff, could complete the break-up of Green’s empire which fell into administration in November owing creditors hundreds of millions of pounds and putting more than 13,000 jobs at risk.

On Monday, Boohoo’s rival ASOS said it was in exclusive talks with Arcadia’s administrators Deloitte over the acquisition of the more prized Topshop, Topman, Miss Selfridge and HIIT brands.

Sky News has reported that ASOS could pay more than 250 million pounds ($342 million) for the Topshop brand, while Boohoo would pay about 25 million pounds for the remaining brands.

Boohoo said on Friday a deal was not guaranteed.

“While not viewed (or priced) as the ‘jewels in the Arcadia crown’, Dorothy Perkins, Wallis, and Burton are well-known brands that in the year to Sep-18 generated a sizeable 580 million pounds of revenue between them,” said Jefferies analyst Andrew Wade.

The administrators sold Arcadia’s Evans brand to Australia’s City Chic for 23 million pounds last month.

On Monday, Boohoo bought the Debenhams brand out of administration for 55 million pounds. The deal excluded Debenhams’ stores and its 12,000 staff. All Debenhams’ UK stores will permanently close this year.

While the internet has been reshaping the British retail landscape and the clothing sector for more than a decade, multiple lockdowns to stem the spread of COVID-19 have accelerated the move to home shopping.

Boohoo has grown rapidly since it was founded in Manchester in 2006. It bought the PrettyLittleThing and Nasty Gal brands in 2017 and MissPap, Karen Millen and Coast in 2019. Last year it purchased the Warehouse and Oasis brands.

Shares in Boohoo were up 1.5% at 1057 GMT, extending year-on-year gains to 12.2% and giving the group a market capitalisation of 4.3 billion pounds - some 1.4 billion pounds more than the 137-year-old Marks & Spencer.

($1 = 0.7316 pounds)

Reporting by James Davey Editing by David Goodman, Kirsten Donovan

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