February 27, 2018 / 11:03 PM / 3 months ago

Baidu's video unit iQiyi files for U.S. IPO of up to $1.50 bln

Feb 27 (Reuters) - Chinese video streaming service provider iQiyi Inc, a unit of Baidu Inc, on Tuesday filed for an initial public offering of up to $1.50 billion with the U.S. Securities and Exchange Commission.

The company plans to list its American Depository Shares on the Nasdaq under the symbol "IQ." bit.ly/2ouHhzO

The company, known for its Netflix-like services, has over 50 million subscribed members and more than 420 million mobile monthly average users.

Upon the completion of the offering, Baidu will continue to be its controlling shareholder, iQiyi said in its IPO filing.

IQiyi said it plans to use half of the net proceeds from the offering to expand and enhance it content offerings.

The Beijing-based company has posted losses since its inception in 2010, and reported a net loss of 3.74 billion yuan ($592 million) for 2017, compared with 3.07 billion yuan a year earlier.

Revenue, however, rose to 17.38 billion yuan from 11.24 billion yuan.

Goldman Sachs (Asia) LLC, Credit Suisse and BofA Merrill Lynch are among the lead underwriters to the IPO.

The amount of money a company says it plans to raise in its first IPO filing is usually a temporary placeholder. ($1 = 6.32 yuan) (Reporting by Nikhil Subba in Bengaluru; Editing by Maju Samuel)

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