March 26, 2019 / 12:24 PM / 3 months ago

UPDATE 1-Michelle Obama's record-selling memoir lifts Bertelsmann

* Michelle Obama's 'Becoming' sells more than 10 mln copies

* Husband Barack's presidential memoir may come out this year

* Apple TV+ "just another streaming platform" - CEO

* Would take a look at putting magazines on Apple news aggregator (Writes through with publishing, TV angles)

By Jörn Poltz

BERLIN, March 26 (Reuters) - Michelle Obama's memoir 'Becoming' could become the biggest-selling autobiography ever, its German publisher said on Tuesday, expressing optimism that husband Barack's forthcoming account of his two terms as U.S. president will also be a hit.

The former first lady's recollections, for which she received a reported advance of more than $60 million from Bertelsmann's Penguin Random House division, has sold 10 million copies since it came out in November.

"That makes it our most notable creative success of last year," Bertelsmann CEO Thomas Rabe told a news conference, reporting a 2.8 percent gain in annual revenue at the 183-year-old publisher.

Barack Obama has also signed with Penguin Random House to publish his White House memoir. Bertelsmann hopes it will be published this year although no firm date has yet been set.

Still, Penguin Random House - one of Bertelsmann's eight divisions - reported only a 1.3 percent rise in revenue last year as bestsellers and increased audio book sales helped to offset a broader drift away from print by readers.

Bertelsmann's interests also span television, music and magazine publishing, exposing it to disruption from Silicon Valley tech giants including Apple, which unveiled new subscription TV and news aggregation services on Monday.

Rabe, calling Apple TV+ "just another streaming platform", said Bertelsmann's TV arm RTL Group would stick to its plan to ramp up video-on-demand services, betting on local content to attract viewers in its European markets.

Asked whether Bertelsmann would make available its magazine titles via Apple News+, a $10 a month subscription service, Rabe said: "If this kiosk achieves scale, and the conditions are right, I don't see why we shouldn't take a look."

Family-owned Bertelsmann has no need to raise capital to fund investments and will stick to its long-term strategy of avoiding big acquisitions, Rabe also said.

"I said several years ago that we wouldn't make large investments - at 500 million (euros) we reach the upper limit," Rabe said. "We feel very comfortable and have no capital needs."

Last year, of total investments of 1.5 billion euros ($1.7 billion), around two thirds were spent on organic projects and one third on acquisitions - chiefly the purchase of U.S. online education provider OnCourse Learning. ($1 = 0.8837 euros) (Reporting by Joern Poltz Writing by Douglas Busvine Editing by Thomas Seythal and Michelle Martin)

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