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UK online grocery sales fall for first time -Kantar

    LONDON, July 20 (Reuters) - Online grocery sales in the
United Kingdom fell 2.6% in the four weeks to July 11
year-on-year, the first ever fall, as Britons returned to
physical stores, workplaces, and restaurants, market researcher
Kantar said on Tuesday.
    The number of people choosing to buy groceries online fell
by 81,000 in the period compared with the same four weeks last
year, with the value of digital baskets falling 8% to an average
of 80 pounds ($109.4) per shop, it said.
    The channel accounted for 13.3% of the total UK grocery
market, down from 13.4% in Kantar's June report. 

    The researcher said overall grocery sales fell 5.1%
year-on-year over the 12 weeks to July 11, but rose 10.9%
compared with the same period in 2019 - before the COVID-19
pandemic started to disrupt trading.
    It said shoppers spent 3 billion pounds more on groceries
than they did during the same period in 2019.
    Britons spent 1.2 billion pounds on alcohol in the four
weeks to July 11 as they gathered together to watch the Euro
2020 soccer tournament - a 24% rise on the same period in 2019.
    All of Britain's big four grocers - market leader Tesco
, Sainsbury's, Asda and Morrisons,
recorded sales decline versus last year.
    Grocery prices fell 1.5% over the 12-week period, Kantar
said, with prices rising fastest in markets such as savoury
snacks and cat food while falling in fresh bacon and vegetables.
        
 Market share and sales growth (%)
                  12 weeks to   12 weeks to   % change in
                  July 11,      July 12,      sales
                  2021          2020          
                                              
 Tesco            27.1          26.7          -3.7
 Sainsbury's      15.2          14.9          -3.0
 Asda             14.0          14.1          -6.1
 Morrisons        10.1          10.3          -6.7
 Aldi             8.2           7.8           0.0
 Co-operative     6.5           7.2           -14.6
 Lidl             6.1           5.9           -0.7
 Waitrose         5.0           4.7           0.1
 Iceland          2.3           2.5           -11.6
 Ocado            1.8           1.7           3.0
 Source: Kantar


($1 = 0.7314 pounds)

 (Reporting by James Davey; editing by Richard Pullin)
  
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