LONDON, July 23 (Reuters) - Global sports broadcaster Eleven Sports has won the rights to show the 2018 PGA Championship in Britain and Ireland, showing the golf major for free across multiple platforms as a way to attract new viewers.
Eleven Sports said earlier this month it would launch two new channels in Britain and Ireland to show a range of sports including live matches from the top Italian and Spanish soccer leagues, taking on Sky and BT.
It said on Monday it would show the PGA Championship, held at the Bellerive Country Club in St. Louis, Missouri from August 9-12, as its launch event. Viewers will be able to watch the contest as part of a 7-day trial either on its online platform, via iOS and Android apps, and via its Facebook page.
"We are looking forward to maximising this fantastic opportunity to appeal to existing golf fans through comprehensive free-to-air live coverage and analysis, while also growing new audiences with our fresh and innovative ways of delivering leading sports action," said Danny Menken, group managing director of Eleven Sports.
Reporting by Kate Holton; editing by Costas Pitas