June 27, 2018 / 9:05 PM / 21 days ago

Chipotle to launch new loyalty program in 2019

June 27 (Reuters) - Chipotle Mexican Grill Inc said on Wednesday it would launch a customer loyalty program in 2019, as the troubled burrito chain seeks to right course after consumer fatigue and a rash of food safety lapses dragged on the brand.

The company said it would begin testing the program in the second half of this year.

Reporting by Alana Wise in New York and Uday Sampath in Bengaluru; Editing by Lisa Shumaker

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