NEW YORK, Oct 30 (Reuters) - Deliv Inc, an Uber-like startup that uses a fleet of contract drivers to pick up online orders from stores and malls for a fee, said it has raised $40 million in a new round of funding from investors, including Alphabet Inc's Google. The company is in 35 U.S. markets and handles last-mile delivery for malls and retailers like Walmart Inc, Macy's Inc, Kohl's Corp and Best Buy Co Inc .
Deliv's existing strategic and financial investors, including United Parcel Service Inc , General Catalyst Partners and The Macerich Company also participated in the round, the company said on Tuesday. Traditional retailers use Deliv's crowd-sourced same-day delivery services as they increasingly use their stores as distribution centers to fulfill online orders for shoppers.
It allows them to compete with the likes of Amazon Inc , which offers same-day delivery services in as little as an hour under its Prime Now offering. (Reporting by Nandita Bose in New York; Editing by Dan Grebler)