Nov 14 (Reuters) - Macy's Inc raised its annual earnings forecast ahead of the crucial holiday shopping season, as the department store chain benefits from a revamped loyalty program and a growing online business.
Macy's now expects adjusted earnings of between $4.10 and $4.30 per share in fiscal year 2018, compared with an earlier forecast of $3.95 to $4.15 per share, the company said on Wednesday.
Sales from Macy's stores and third-party licensees open for more than 12 months rose 3.3 percent in the third quarter ended Nov. 3, Macy's said. The figure topped analysts' average estimate of a 2.82 percent increase, according to IBES data from Refinitiv. (Reporting by Aishwarya Venugopal in Bengaluru)