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Sept 14 (Reuters) - British online homeware retailer on Tuesday flagged a hit to its first-half gross margin from higher shipping costs and warned of a delay in deliveries. The company, reporting for the first time since its London debut in June, said its reported pretax loss narrowed to 10.1 million pounds ($13.97 million) in the six months ended June 30 from a loss of 15.2 million pounds a year earlier. ($1 = 0.7228 pounds) (Reporting by Aditi Sebastian in Bengaluru; Editing by Devika Syamnath)