January 16, 2019 / 11:42 AM / 4 months ago

Marriott unveils new brand name for its loyalty program

Jan 16 (Reuters) - Marriott International Inc on Wednesday unveiled a new brand name for its loyalty programs, as the hotel chain looks to rebuild its image following a massive cyber attack that led to millions of customer records being stolen.

Marriott said the new brand, Marriott Bonvoy, will replace the current loyalty brands – Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest - as it plans to launch the same on Feb. 13. (Reporting by Ankit Ajmera in Bengaluru; Editing by James Emmanuel)

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