Reuters logo
CORRECTED-Outgoing ProSiebenSat.1 CEO plays down digital TV threats
December 6, 2017 / 11:34 AM / in 8 days

CORRECTED-Outgoing ProSiebenSat.1 CEO plays down digital TV threats

(Corrects to read 9 percent, paragraph 5)

MUNICH/FRANKFURT, Dec 6 (Reuters) - The outgoing chief executive of Germany’s ProSiebenSat.1 Media SE on Wednesday played down the threat to its TV business of digital rivals, describing its core advertising-driven operation as “robust”.

Thomas Ebeling, who is stepping down in February after a string of outlook downgrades, told investors that in any given minute 11 million people in Germany were watching traditional TV - and just 700,000 were viewing videos online.

“Life would be easier without Youtube, Netflix and the rest, but there is a really robust core in the TV business,” Ebeling told a capital markets day at which the Munich-based broadcaster unveiled a new, simplified structure.

Ebeling reeled off a series of slides showing that advertisers - including fast-moving consumer goods companies and even online giants like Amazon - love TV advertising. One day’s exposure on commercial television had the same impact as a two-week online campaign, he said.

Most German-speaking viewers preferred to watch sitcoms like Big Bang Theory, the U.S. hit that airs on the ProSieben channel, on scheduled TV. ProSieben’s content has an overlap of 9 percent with that of Netflix, Ebeling said. (Reporting by Douglas Busvine and Joern Poltz; Editing by Ludwig Burger)

0 : 0
  • narrow-browser-and-phone
  • medium-browser-and-portrait-tablet
  • landscape-tablet
  • medium-wide-browser
  • wide-browser-and-larger
  • medium-browser-and-landscape-tablet
  • medium-wide-browser-and-larger
  • above-phone
  • portrait-tablet-and-above
  • above-portrait-tablet
  • landscape-tablet-and-above
  • landscape-tablet-and-medium-wide-browser
  • portrait-tablet-and-below
  • landscape-tablet-and-below