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Canada's Rogers Communications beats quarterly revenue estimates

April 21 (Reuters) - Rogers Communications Inc on Wednesday reported first-quarter revenue that trumped analysts’ estimates, as more live sports on television helped boost the Canadian telecom operator’s advertisement sales.

The company’s total revenue rose to C$3.49 billion ($2.77 billion) in the quarter, compared with analysts’ average estimates of C$3.35 billion, according to IBES data from Refinitiv.

The results come as Rogers is looking to shake up the Canadian telecoms industry with a C$20 billion bid for Shaw Communications Inc.

$1 = 1.2593 Canadian dollars Reporting by Tiyashi Datta in Bengaluru; Editing by Sherry Jacob-Phillips

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