January 29, 2019 / 7:59 PM / 9 months ago

Video advertising duo Taptica and RhythmOne plan 260 mln pound merger

Jan 29 (Reuters) - Video advertising company Taptica International is in talks over a takeover of rival RhythmOne in a potential 260 million pound ($342 million) all-share deal that could be announced as early as this week, Sky News reported bit.ly/2RXlelR on Tuesday.

Taptica shareholders would hold a slightly larger stake in the combined company, Sky news reported.

The merged london-listed duo will operate under the Taptica name and be run by Ofer Druker, currently head of Taptica's U.S. division, a source told Sky News.

Taptica and RhythmOne did not immediately respond to requests for comment. ($1 = 0.7599 pounds) (Reporting by Ishita Chigilli Palli in Bengaluru Editing by David Goodman)

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