Jan 29 (Reuters) - Video advertising company Taptica International is in talks over a takeover of rival RhythmOne in a potential 260 million pound ($342 million) all-share deal that could be announced as early as this week, Sky News reported bit.ly/2RXlelR on Tuesday.
Taptica shareholders would hold a slightly larger stake in the combined company, Sky news reported.
The merged london-listed duo will operate under the Taptica name and be run by Ofer Druker, currently head of Taptica's U.S. division, a source told Sky News.
Taptica and RhythmOne did not immediately respond to requests for comment. ($1 = 0.7599 pounds) (Reporting by Ishita Chigilli Palli in Bengaluru Editing by David Goodman)