* Richemont post FY net profit of 1.22 bln euros
* Forecast was for 1.719 bln euros
* Inventory buybacks in watches hit results
* Could do more deals, still in talks to sell Lancel (Adds management, analyst comments, shares.)
By Silke Koltrowitz
ZURICH, May 18 (Reuters) - Luxury goods group Richemont will focus on doing more M&A deals to reshape its business after reporting lower than expected full-year results, which included a 203 million euro buy back of watch inventories.
Richemont, which has luxury brands including Cartier and Montblanc, is just in the process of acquiring full control of luxury retailer Yoox Net-a-Porter for 2.6 billion euros as part of efforts to boost its online presence and attract younger customers. "Our long-term approach does not preclude us from targeting strategic investments and divestments, as we have demonstrated over the past year," the company said on Friday.
Over the last two years, Richemont has undergone a major management shake-up, replacing almost all of its brand heads, its finance chief and appointing a senior executive committee instead of a CEO.
The luxury watch market has recovered in the past year from a severe downturn, but companies like Richemont remain under pressure to exploit digital sales channels and rekindle demand for traditional watches among younger consumers.
A weak performance at the group's watch brands, including IWC and Vacheron Constantin, and a disappointing net profit contributed to a fall of nearly 8 percent in Richemont's shares, making them the worst performer in the European sector index . The shares were 5 percent lower at 0920 GMT.
The group's net profit rose 1 percent to 1.221 billion euros ($1.44 billion), which was well below expectations of 1.719 billion in a Reuters poll of analysts.
Sales for the year increased 3 percent to 10.97 billion euros, driven by double-digit growth in Asia.
Chief Financial Officer Burkhart Grund told reporters on a call the inventory buybacks, mainly focused on watch brands in Europe, and which followed 278 million euro buybacks in the previous year, were necessary to ensure "healthy inventory levels at trade partners", and were now likely finished.
He also said Richemont was still in talks to sell its Lancel business to Italian leather goods company Piquadro, but wanted to grow mainly organically its leather goods businesses that include Chloe handbags, Cartier wallets and Montblanc phone cases.
"Overall a messy result with the watch buyback probably hurting the underlying business in the final part of the year," Kepler Cheuvreux analyst Jon Cox said.
"Long term the company probably did the right thing in terms of the watch clean up. However, timing is unfortunate given the watch market recovery," he said.
Cyrille Vigneron, head of Richemont's flagship brand Cartier, said the Hong Kong market had seen a sharp, V-shaped recovery since the summer, driven by both local and mainland Chinese customers.
He told investors on Friday that Cartier was in a healthy situation, with its average pricing rising, and was confident of regaining market share.
Grund said the appreciation of the euro led tourist shoppers to buy more in Asia and less in Europe.
Chief Operating Officer Jerome Lambert said the launch of lower-priced watches under the Baume brand should help Richemont to target younger customers.
The group has appointed Eric Vallat to head its fashion and accessories business and to join its senior executive committee, which lost Chief Technology Officer Jean-Jacques Van Oosten who left earlier this month after just four months in the job. .
Grund said that the group would decide on its future technology setup, including management issues, after finalising the YNAP deal.
Richemont said it would raise its dividend to 1.90 Swiss francs ($1.90) per share, from 1.80 francs a year ago. It said it aimed to grow its dividend each year.
$1 = 0.8468 euros $1 = 1.0002 Swiss francs Reporting by Silke Koltrowitz. Editing by Jane Merriman