July 16, 2018 / 2:11 PM / 3 months ago

Salesforce agrees to acquire Datorama

JERUSALEM, July 16 (Reuters) - U.S. sales and marketing software company Salesforce said on Monday it signed an agreement to acquire Datorama, an Israeli cloud-based artificial intelligence marketing platform.

Terms of the deal were not disclosed but Israeli media reported it was worth more than $800 million. Datorama in Tel Aviv declined to comment.

Salesforce has been a key beneficiary of so-called digital transformations - a growing trend in which companies move their operations onto lower cost cloud-based services that offer more scalability.

Datorama has more than 3,000 customers, including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard and Foursquare.

The company previously raised $50 million in private money and employs 400 people.

Reporting by Steven Scheer

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