June 15 (Reuters) - Spotify Technology SA on Tuesday announced a multi-year deal to stream the popular podcast ‘Call Her Daddy’, hosted by Alex Cooper on its audio streaming platform, in its latest exclusive tie-up to keep listeners hooked.
The Swedish company will exclusively stream ‘Call Her Daddy’ starting July 21, including all back catalogue full-length episodes, future episodes and additional exclusive new projects in development, Spotify said in statement, without disclosing any financial details of the deal.
The three-year old raunchy talk show grew popular with a younger female audience on candid conversations about sex and relationships, with fans referring to themselves as ‘The Daddy Gang’. It is also the fifth-most-popular streamed podcast globally on Spotify.
Cooper, 26, formerly hosted ‘Call Her Daddy’ with her best friend Sofia Frankyln. But a public spat over contractual disputes with the podcast’s current owner sports and pop-culture focused digital media firm Barstool Sports led to Franklyn leaving the show to start her own independent podcast.
Spotify has been boosting its podcast muscle by spending more than $500 million in buying podcast networks Gimlet and Anchor, and podcast advertising company Megaphone.
Spotify declined to comment on financial details, but the Wall Street Journal had reported on.wsj.com/3cHauQV on June 11 that the agreement could top $20 million, citing people familiar with the matter.
Reporting by Eva Mathews in Bengaluru; Editing by Rashmi Aich