* UBS net profit up 1% to $1.4 bln vs forecast decline
* Boosted by Swiss retail and corporate banking
* Investment banking advisory revenues up 59%
* Wealth management, investment banking weaker (Adds Italian settlement in paragraph seven, updates shares in paragraph five)
By Brenna Hughes Neghaiwi
ZURICH, July 23 (Reuters) - UBS delivered its best second-quarter results in nearly a decade on Tuesday, as strength in Swiss retail and corporate banking helped to offset weakness in wealth management.
Switzerland's biggest bank also said gains in its corporate deals business cushioned a fall in profits in investment banking - a problem area for all global banks as investors fret about slowing economies and geopolitical tensions.
"Diversification paid off again," Chief Executive Sergio Ermotti told CNBC, adding client sentiment had improved, which augured well for the third quarter.
A 1% rise in second-quarter net profit to $1.4 billion was well ahead of analysts' consensus forecast for a 24.9% slide, according to a poll compiled by the bank, despite falls at both its flagship wealth management business and its investment bank.
UBS shares were up 2.5% in afternoon trade.
After benefitting from a shift to the traditionally steady wealth management business years ahead of rival Credit Suisse , UBS has recently been hit by a slew of troubles - from cash hoarding by its wealthy clients to a 4.5 billion euro ($5 billion) fine it is contesting in France and a public relations disaster in China.
The bank agreed in June to pay 101 million euros ($113 million) to resolve a dispute over money laundering and taxes with Italy's tax authority, according to regulatory filings released with UBS's second-quarter earnings. UBS declined to comment on the settlement with Italy.
Some analysts are also questioning whether it will be able to achieve mid-term targets in wealth management set in October.
The bank is looking to cut 2019 costs by at least $300 million to boost margins. It brought general and administrative expenses down $282 million year-on-year over the first six months as it curbed spending on travel, entertainment, marketing and PR, and cut its outsourced IT workforce.
It said it expected to grow its dividend per share by a mid-single digit percentage this year, at the lower end of its mid-term goal.
Falling U.S. interest rates have been squeezing banks, hitting net interest income and raising competition in lending. Major U.S. banks have reported falls in both revenues and profits from lower investment banking and fees.
UBS's investment bank posted a 23% profit decline, with equities revenue down 9% and foreign exchange, rates and credit down 7%, echoing soft results from Wall Street banks last week.
Advisory revenues, however, leapt 59%, as it profited from new hirings in Asia and the United States, as well as a strong deals pipeline, helping its corporate client solutions business regain lost market share.
Facing a competitive and largely saturated Swiss wealth management market and sluggish growth prospects in Europe, UBS has set its sights on expanding its business with the rich and ultra-rich in the United States, helping the Americas become the only region in which second-quarter revenues and profits were up in its flagship business.
UBS, the world's largest wealth manager, saw net new money outflows of $2 billion from April through June, as customers withdrew more than $5 billion to pay taxes.
It is also testing waters on potential partnerships in markets where it is difficult for foreign banks to gain ground, announcing a new joint venture deal with Japan's Sumitomo Mitsui Trust in June.
It is aiming for pretax profit growth in wealth management at the upper end of the unit's 10-15% target over 2019-2021, with fresh money growth at an annual rate of 2-4%.
$1 = 0.8941 euros Reporting by Brenna Hughes Neghaiwi and John Miller; Editing by John Revill and Mark Potter