* China forced to take retaliatory measures - commerce ministry
* China acting to defend own interests - commerce ministry
* China's trade actions has nothing to do with U.S. politics - commerce ministry (Adds comments from commerce ministry, Alibaba)
BEIJING, Sept 20 (Reuters) - China hopes the United States will show sincerity and take steps to correct its behaviour, its commerce ministry said on Thursday, after both countries slapped new tariffs on each other's goods this week in an escalating trade war.
China added $60 billion of U.S. products to its import tariff list on Tuesday to hit back at U.S. duties on $200 billion of Chinese goods that go into effect from Sept. 24.
Some analysts and American businesses are now concerned China could resort to other means of retaliation such as pressuring U.S. companies operating in China.
Alibaba's billionaire co-founder Jack Ma, a known advocate for globalisation, this week expressed his growing pessimism over the dispute, saying it would be a "mess" for all parties involved.
U.S. President Donald Trump has threatened further retaliation if Beijing takes aim at U.S. agricultural or industrial workers as he accused China of trying to sway U.S. elections by targeting farmers.
"China has been forced to take retaliatory measures, and they are entirely meant to protect China's own interests," commerce ministry spokesman Gao Feng said at a weekly news briefing in Beijing.
"They are also meant to protect global free trade order, and have nothing to do with domestic politics in the United States."
He did not directly reply to questions asking if there will be a fresh round of trade talks between Beijing and Washington, which had appeared to be in the works prior to the latest tit-for-tat tariffs.
The deepening rift between China and the United States has stoked concerns about job losses on both sides of the Pacific as tariffs threaten to erode trade flows and economic growth.
"The current economic situation is indeed not good, and that could go on longer than people think," said Jack Ma, the billionaire co-founder of Alibaba Group Holding Ltd.
"On China-U.S. frictions, people should make preparations for the next 20 years," Ma reiterated at the World Economic Forum in the northern Chinese port city of Tianjin.
Ma met Trump two years ago and laid out Alibaba's plan to bring small U.S. businesses onto its platform to sell to Chinese consumers. The Chinese billionaire also promised to create 1 million jobs in the United States.
Alibaba can no longer meet that promise, Ma told Chinese news agency Xinhua on Wednesday.
"The current situation has already destroyed the original premise. There is no way to deliver the promise," he said.
Chinese firms with factories in the United States would also face higher costs as they ship U.S.-assembled products back home.
Chinese white goods firm Haier Group, which acquired General Electric's home appliances businesses two years ago, has halted plans to sell products made in the United States by the GE Appliances brand in China, Financial Times cited the group's chief executive Zhang Ruimin as saying. (Reporting by Se Young Lee and Yawen Chen Additional reporting by Kevin Yao in TIANJIN Writing by Ryan Woo; Editing by Kim Coghill)