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执行摘要:以零售的速度快速奔跑

在线电子商务和移动电子商务——以近乎超出认知的方式——重新定义了零售业。消费者希望在网上、亲临现场或随时随地感受一体化、一致性的购物体验。问题是:实体零售商如何利用技术保持领先地位?

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